Dogecoin’s price surges as the House of Doge plans a NASDAQ listing and SEC approval for DOGE ETFs, boosting institutional interest.
Dogecoin has recently experienced a notable price increase, coinciding with a broader rally in the cryptocurrency market.
On October 13, the token surged to $0.2073, a 105% rise from its lowest point just days earlier. This increase comes as the House of Doge, the corporate entity tied to the Dogecoin Foundation, prepares to go public by merging with Brag House Holdings.
Analysts believe this could drive further gains for the coin, with additional factors such as the potential approval of DOGE-based ETFs by the SEC also in play.
House of Doge Merges with Brag House Holdings
The House of Doge has announced its plan to merge with Brag House Holdings, signaling a significant development for Dogecoin.
The merger is set to bring $50 million in investment capital, which could provide vital resources for the company expansion. This deal also aims to link the worlds of cryptocurrency and traditional capital markets.
With this merger, the House of Doge intends to help bridge the gap between crypto and industries like gaming and college sports.
The listing on NASDAQ will also represent a major step for Dogecoin, bringing the coin closer to mainstream financial markets. This public listing could result in greater exposure for Dogecoin and could open the door for further institutional interest in the token.
Potential SEC Approval of DOGE ETFs
A second factor that could support Dogecoin’s price is the potential approval of DOGE-based exchange-traded funds (ETFs) by the U.S. Securities and Exchange Commission (SEC).
Several prominent firms, including 21Shares, Bitwise, and Grayscale, have filed applications for DOGE ETFs, which would provide institutional investors with access to Dogecoin. These funds would also attract more capital into the market, contributing to increased demand for the cryptocurrency.
#Dogecoin ETF filings from Grayscale, Bitwise, 21Shares, and Rex-Osprey are currently under review with the SEC.
Approval odds hit 90%. pic.twitter.com/EaPOuowvWx
— BTOG (Bit Origin) (@BitOriginLtd) September 3, 2025
Recently, the launch of the DOGE ETF, which has an expense ratio of 1.5%, has already drawn $30 million in investments. This shows the growing interest from investors looking for a more regulated way to gain exposure to Dogecoin.
If other, cheaper DOGE ETFs are approved, it could lead to even more inflows and further boost the token’s price.
Dogecoin Price Trends and Technical Indicators
A well-known crypto analyst has provided an optimistic price forecast for Dogecoin in 2025. This forecast followed a sharp 60% drop in the coin’s value, which led to $364 million in liquidations.
In his analysis, Trader Tardigrade highlighted that Dogecoin typically rebounds after experiencing an 80% decline from its peak.
$Doge/monthly
When #Dogecoin experiences a drawdown of nearly 80%, that's when it begins a Massive Surge 🔥 pic.twitter.com/ZaARff3XqW— Trader Tardigrade (@TATrader_Alan) October 13, 2025
Additionally, Dogecoin recently surpassed the key support level of $0.1953, signaling continued strength.
The next major resistance level is seen at $0.2500, which may act as a target for the bulls. However, a drop below $0.1700 would invalidate the current bullish outlook and could signal a price reversal.
As the House of Doge prepares to go public and the approval of DOGE ETFs remains likely. Besides, Dogecoin’s price is expected to keep moving upward. Investors will be closely monitoring these developments for further signs of momentum in the crypto market.
