MSTR faces pressure as JPMorgan and Morgan Stanley launch Bitcoin-linked products, challenging its corporate treasury strategy.
MicroStrategy (MSTR), a company known for holding significant amounts of Bitcoin, is facing increasing pressure from major banks.
JPMorgan and Morgan Stanley have rolled out aggressive Bitcoin-linked products, prompting questions about whether their actions are coordinated. These moves by the banks could challenge MSTR’s dominance in holding Bitcoin as part of its corporate treasury strategy.
As these institutions introduce new Bitcoin investment products, the landscape for corporate Bitcoin holdings is rapidly changing.
Banks Launch Leveraged Bitcoin Products
JPMorgan and Morgan Stanley have launched new leveraged products tied to Bitcoin, including structured notes linked to the iShares Bitcoin Trust ETF (IBIT). These products offer institutional investors the chance to gain exposure to Bitcoin with upside participation while managing downside risks.
By structuring products with a capped return and downside buffer, both banks aim to attract investors looking for secure ways to gain Bitcoin exposure.
These banks’ actions are a direct challenge to MSTR’s model of holding Bitcoin as a corporate treasury asset.
MSTR has led the charge in accumulating Bitcoin for its balance sheet, but the banks’ new products could provide a more attractive option for institutional investors.
The availability of these Bitcoin-linked products could lead to a shift in market sentiment, putting additional pressure on MSTR’s stock price.
Additionally, both JPMorgan and Morgan Stanley are positioning themselves as major players in the Bitcoin market. These products, designed to reduce risk while offering leveraged exposure, could appeal to a broader range of institutional investors.
As a result, MSTR might face more competition from these financial institutions as they push their Bitcoin products.
Timeline of Events Raises Concerns
A closer look at the timeline of events surrounding MSTR’s market challenges raises concerns about the coordination between major financial institutions.
In May, Jim Chanos, a well-known short-seller, announced his “Long $BTC, Short $MSTR” trade. This move seemed to influence market sentiment and could have set the stage for the pressure on MSTR’s stock.
By July, JPMorgan raised its margin requirements for trading MSTR stock, hiking it from 50% to 95%. This move was seen as an attempt to limit leverage and create additional selling pressure on MSTR. Just days later, Metaplanet, a firm following the Saylor Playbook of holding Bitcoin, announced a capital raise, which sparked concern within MSCI, a key player in financial indices.
THE TIMELINE OF THE $MSTR HIT JOB IS COMPLETE: It All Makes Sense Now
JP Morgan and Morgan Stanley are launching leveraged $IBIT products.
The Connection: Who is MSCI? Morgan Stanley Capital International.
The Play: The Index (MSCI) threatens to displace their competitors… https://t.co/7xWyj0aZqB pic.twitter.com/q497uJGPep
— Adrian (@_Adrian) November 26, 2025
MSCI’s response appeared to target Metaplanet’s Bitcoin strategy, further complicating the situation for MSTR.
The timing of these events, paired with the launch of Bitcoin-linked products by JPMorgan and Morgan Stanley, has led some market participants to believe that these actions were part of a larger strategy to undermine MSTR’s dominance in the Bitcoin space.
Related Reading: MSTR Could Sink if Bitcoin Follows 1977 Soybean Pattern Says Brandt
MSTR Faces Increased Scrutiny and Market Challenges
MSTR has been in a clear downtrend since mid-October, with lower highs and strong bearish momentum. Recently, the stock broke through key demand zones at $300 and $260 without any significant rebound. Price is now heading into the $170s, and the bearish trend remains intact.
$MSTR has been in a clean downside structure since mid-October, repeatedly printing lower highs and steepening bearish angles. The most recent breakdown sliced through the $300s and $260s demand zones without meaningful reaction, confirming strong bearish momentum. Price is now… pic.twitter.com/tCSg8S6Osk
— Ace of Trades (@acethebullly) November 25, 2025
Until MSTR reclaims the $260–$285 range and forms a bullish trend, the stock remains vulnerable to further downside. The growing competition from banks could further pressure MSTR, challenging its dominance in the Bitcoin treasury market.
