Cryptopia, one of the global leaders in cryptocurrency exchanges, has released figures indicating that it experienced a solid growth surge, followed by the announcement of hiring the previous Microsoft CMO. Since December 2017, Cryptopia has increased its user base around the world by 116 percent. This is a significant boost for Cryptopia, which was founded in 2014 and has the biggest selection of cryptocurrencies, according to the exchange.
Cryptopia, which is based in New Zealand, now has over 2 million users, following growth of 116 percent since December 2017. In the last nine months, Cryptopia has also boosted its headcount by an even more impressive 389 percent and now has 90 employees. In addition to these figures, Cryptopia has made other improvements associated with its accelerated growth. These include improvements to customer support processes, enhanced service deliveries, faster response times, and a refreshed website.
Wadhera Joins Cryptopia
The other big news for Cryptopia following its recent growth is the appointment of Raj Wadhera, the former Microsoft CMO. Wadhera is a strong addition to the team at Cryptopia with over 20 years of experience spanning marketing, sales, and products. Most recently, Wadhera served as the director of digital transformation, marketing, and communications for Auckland, New Zealand’s Middlemore Hospital. Before this position, he served as Microsoft’s chief marketing officer within New Zealand.
What the Future Holds
While Cryptopia’s most recent announcements were focused on concrete figures associated with growth and the addition of Raj Wadhera to the team, a hint was also given of what is to come. Considering that Cryptopia has experienced such strong recent growth despite the slight drop in crypto prices since the Bitcoin boom later this year, it is safe to assume that the exchange’s growth will continue.