- Drake’s new song features a direct reference to Bitcoin’s price volatility.
- Bitcoin’s influence is growing in mainstream music and pop culture.
- Institutional investors increasingly use Bitcoin to hedge economic risks.
In his unexpected 2025 hit “What Did I Miss,” Drake introduced Bitcoin to the mainstream music industry with a catchy allusion. The rapper also likened the infamous volatility of the cryptocurrency to the allegiance that he felt in the 2024 feud he had with Kendrick Lamar. The lyric, I look at this shit like a BTC, could be down this week then I up next week, represents the erratic fluctuations of Bitcoin and represents deceit and transformation within his inner circle.
Bitcoin’s Rising Role in Popular Culture
References to Bitcoin by Drake are an indication that digital assets are becoming more mainstream in the popular culture, not just in the world of finance and technology. The rapper has had a long history of high-profile Bitcoin bets, such as his one million dollar wager on the 2022 Super Bowl, and several crypto gambling bets in 2024, proving that he still has a personal relationship to the cryptocurrency.
The line in “What Did I Miss?” is not a mere tip of the hat; it is an indication of Bitcoin volatility, which has made it both an interesting and maddening investment to researchers and investors. The price of bitcoin has gone through a range of wild fluctuations over the years such as a climb of over 1000 to almost 20,000 in 2017 and going back and forth between 75,000 and 111,000 in 2025. This variability causes it to be an appropriate metaphor of instant flips of loyalty and luck, aspects that are influential in the new song of Drake.
The fact that the rapper has included Bitcoin in his song indicates that crypto culture is creeping into the entertainment industries and that the future may be changing. Television, film, and other music have made reference to Bitcoin but the scale of influence by Drake in this case is the scale of his fame with millions of fans across the world.
Bitcoin Adoption Trends and Cultural Impact
The appearance of bitcoin in popular music is connected with the stable increase in the global adoption. It is reported that approximately 4 percent of the global population has acquired Bitcoin and its adoption is more in the developed nations. There is also an increase in institutional interest with companies turning reserves into Bitcoin to hedge against inflation and Geopolitical risks.
Exchange-traded funds (ETFs) of Bitcoin have reduced obstacles, allowing additional retail and institutional investors to access exposures without having to deal with the technical complexities. Bitcoin’s entry into the mainstream as a financial instrument will be made possible by the establishment of this financial infrastructure.
