Jack Ma-linked Yunfeng Financial buys $44M in Ethereum, advancing Web3, blockchain innovation, and future tokenization projects with strategic vision.
Yunfeng Financial Group, a Hong Kong-listed company linked to Alibaba founder Jack Ma, has made a major move into digital assets. Recently, the company announced that it had bought 10,000 ETH, which is equivalent to approximately $44 million, using its own internal cash balance. This move marks an increasing interest in Web3, real-world assets (RWA), and blockchain innovation by Yunfeng.
Yunfeng Invests in Ethereum for Future Tokenization Projects
The disclosure was voluntarily made for the purpose of informing the shareholders about the recent developments in the business of the group. In July 2025, Yunfeng had announced its expansion into frontier areas, including artificial intelligence (AI), ESG Net Zero Assets, and digital currency. This purchase of Ethereum is part of that broader strategic effort.
According to the company’s board of directors, Ethereum will be used as a strategic reserve asset. The ETH purchase was made on the open market and involves fees and other charges. These items will be shown in the company’s financial statements under investment holdings.
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Yunfeng will leverage Ethereum both as a value carrier and also as a platform for future tokenization initiatives. The group is convinced that ETH can play an important infrastructural role for future RWA-related projects. These projects can involve tokenization of physical assets such as property, insurance products or commodities.
In addition, Yunfeng also sees this investment as an opportunity to test new business models. The company is researching how Ethereum can be applied for insurance services and customer-facing applications. The goal is to integrate traditional finance with the new technologies in a way that is beneficial for customers directly.
Ethereum, too, is another currency that Yunfeng seeks to hold to help hedge against currency dependence. Digital assets could provide more flexibility for a treasury during periods of financial uncertainty. ETH’s role in smart contracts and decentralized applications provides it with unique value relative to other crypto assets.
Yunfeng Enters Web3 Era with Ethereum Purchase
The investment is not a major transaction within the meaning of the Listing Rules of Hong Kong. The company stressed that there is no notification requirement under Chapter 14 since the current purchase is less than 5%. However, if the purchase in the future exceeds the limit, Yunfeng will implement the proper regulatory procedures.
The company also published a reminder to shareholders and potential investors. Cryptocurrency prices are volatile: The price of Ethereum can fluctuate significantly and may experience rapid changes based on market or regulatory developments. Yunfeng cautioned that the value of its investment may change substantially over time.
Despite the risk, the board believes this move is in line with the vision of Yunfeng, a company whose mission is to combine finance and technology. The ETH purchase is a sign of confidence in the long-term role of blockchain in financial systems. This also demonstrates Yunfeng’s dedication to innovation, emphasizing the enhancement of client experiences through cutting-edge digital solutions.
Overall, the $44 million Ethereum investment is a bold move by Yunfeng Financial. It signifies a new chapter for the firm as it delves deeper into the realm of Web3 and digital finance. With the involvement of Jack Ma and a robust cash position, the group seems well-positioned to grow further into the blockchain ecosystem.
