Méliuz inflates Bitcoin reserves to over 600 BTC, operational revenue to move towards strategic crypto treasury accumulation.
The Brazilian fintech giant Méliuz (B3: CASH3) is continuing to increase its Bitcoin hold, and currently has over 600 BTC in its treasury. As stated in a recent tweet by BTC Treasuries, the company purchased 9.01 more bitcoins.
Source – X
It is a milestone because Méliuz becomes the largest Bitcoin holder among public companies in Latin America.
The most recent acquisition, worth about US$1.01 million, was at an average of US$112,172 per bitcoin. This is based on the official statement and reporting of Livecoins.
The company has indicated that it took all the money directly as its operational revenues, which has made it confident in its fundamental business model.
What Is the Bitcoin Bet of Méliuz?
The founder and board chairman of Méliuz, Israel Salmen, highlighted this action as a statement of their business might. He said the acquisition was all cash-based and there was no debt.
He has explained how the integrated platform of the company, with more than 43 million users, was a good base to create Bitcoin reserves.
Since March 2025, the company has actively been purchasing bitcoins, beginning with an initial 45 BTC. In less than six months, it had accumulated more than 600 BTC in Bitcoin.
The overall average price per bitcoin on all purchases is approximately US$103,323, and the current bitcoin price is approximately US$110,000. It means that its crypto treasury has a large unrealized gain.
BTC Treasuries emphasized that the company has achieved a 1.43% yield in Bitcoin since Q2 2025, which is equivalent to around US$1 million worth in 65 days. This aggressive approach puts Méliuz in the ranks of the most committed corporate Bitcoin investors in the world.
An Innovative Step in Latin America.
The open-minded revelations and strategic moves by Méliuz have become a benchmark in South America and demonstrate how technology firms may use Bitcoin as a component of treasury management.
Méliuz is one of the few companies that incorporate crypto as a financial pillar, unlike many companies that consider it to be a speculative asset.
The focus of the company on turning excess operating cash into Bitcoin is an indication of a trend where corporations are diversifying their reserves beyond fiat.
Economists frequently refer to these moves as one of the first signs of a change in corporate finance culture.
The strategy of Méliuz is seen by industry observers as a sign of stable business operations to sustain aggressive accumulation of digital assets. This is unlike most tech startups and organizations that depend on external funding.
