- $1.1 billion in Bitcoin Vanadi Coffee’s strategy
- The Spanish firm is working toward its goal of becoming a Bitcoin-first business.
- Chairman Martí seeks board approval on June 29, 2025.
Despite the current state of the market, Spanish coffee company Vanadi Coffee has stated its intention to spend $1.1 billion in Bitcoin. After reporting significant losses in 2024, the company is trying to turn into a Bitcoin-first business.
Spain-based Vanadi Coffee runs six spots, five cafes, and a bakery. Last year, the chain lost $3.7 million above its annual revenue of $2.28 million, it reported. Because of the financial hardship, a major change in strategy was necessary.
The $1.1 billion Bitcoin acquisition was proposed by Chairman Salvador Mart. Two-thirds of the plan is to raise money through convertible financing and stock issuance. Martí is certain that this particular action will bring about a state of financial stability for the organization.
The board’s meeting of June 29, 2025, will review the proposal. If approved, Vanadi will start buying tranches of Bitcoin, mitigating market impact.
Financial Struggles Drive Bitcoin Pivot
Vanadi Coffee (VANA), traded on the Madrid Stock Exchange since its IPO in July 2023, has seen its stock tank. It currently trades at €0.28, from €3.28 per share, a fall of 91%.
Revenues for the company in 2024 remained flat at €2m, and losses increased by 15 percent from 2023. Bitcoin could be a lifeline for the struggling chain, in Martí’s view.
Two weeks back, Martí bought 5 BTC for $527,110 to test the strategy. At first, VANA stock spiked 22 percent, climbing from €0.40 to €0.49. But these gains proved short-lived, as shares dropped back to €0.28.
This volatility is commensurate with Bitcoin’s price change, which went down from $111,000 to $105,000 in the same period. This correlation underscores the dangers of making the company’s bet on cryptocurrency.
Bitcoin is necessary for financial recovery, and Martí remains optimistic. Emphasizing the success of companies such as MicroStrategy, which has scooped up over 580,955 since 2020, he is looking to follow.
Bitcoin Market Trends Fuel Strategy
Vanadi’s choice is being influenced by the fact that the price of bitcoin is exhibiting strong indicators. In a technical formation that might indicate upward momentum, the cryptocurrency recently broke out of a falling wedge pattern.
Bitcoin is currently trading in the middle of a large zone setup between $104,000 and $105,000 based on market data. Potential targets, analysts are projecting, at $114,000, $116,000, and $120,000 if the breakout holds.
Vanadi hopes to capitalize on this upward trend. The company is planning to move its focus to its growth from retail coffee sales to the appreciation of Bitcoin.
This is one of a number of moves that reflect widespread institutional Bitcoin adoption. Several companies in 2025 put a lot of money into Bitcoin, including GameStop and K33, a Norwegian corporation.
The U.S approval of spot Bitcoin ETFs earlier this year has continued to spur corporate interest. The Executive Order that President Trump issued about a strategic Bitcoin reserve is another example of the policy assistance that has been provided.
The strategy that Vanadi Coffee follows is quite risky in the sense that it is not immune to the volatility of Bitcoin. But the company considers this a step back to get out of its financial woes and also aims to attract tech-savvy investors.
