- TON is rebranding its native token from Toncoin ($TON) to Gram (GRAM), the original name from the white paper.
- TON remains the blockchain name while Gram becomes the native currency name only.
- $TON surged 15% as this rebrand marks step four of Pavel Durov’s “Make TON Great Again” plan.
The Open Network ecosystem triggered a massive market reaction today after announcing plans to alter its native asset identity.
As a result, the price of the native cryptocurrency TON has jumped more than 15% in just hours since the official public announcement.
Market Reaction to the Big TON Overhaul
The market responded immediately with immense buy volume, pushing the digital asset valuation significantly higher across major global exchanges.
In particular, the price of the token rose steeply from around $1.95 to $2.25 after the breaking news.
Traders aggressively accumulated the asset because this news indicates a bold strategic shift for the entire layer-one ecosystem.
Furthermore, this market rally represents the fourth step in Pavel Durov’s comprehensive “Make TON Great Again” initiative.
The idea behind this 7-step blueprint is to maximize utility, developer adoption, and market share over the next few months.
At the time of writing, 1.9 million TON, or over 80%, were pledged in support of the rebrand.
How the Native Gram Token Replaces Toncoin
“Gram was the original name of TON’s currency in the first white paper,” Telegram and TON founder Pavel Durov wrote on Telegram on Monday.
The core of this historic upgrade will be the complete change of the native digital asset moniker.
Specifically, the network is rebranding its primary cryptocurrency from Toncoin to its original name, the Gram token.
This decision is a calculated one that immediately reverts to the asset identity initially set out in the project white paper years ago.
The underlying layer-one blockchain, however, will remain unchanged and retain its iconic, recognizable name.
The network will remain TON, and the total global decentralized distributed ledger infrastructure will be called the TON Network.
As such, the classic Gram will simply be the denomination of the primary currency used for any transaction on the network.
Zero Friction for Users During TON Transition
Fortunately, everyday crypto investors do not need to execute any complex technical procedures during this major identity shift.
The core development team stated that it has no plans for an active token swap or manual token migration.
Likewise, users will never need to use external cross-chain bridges or do manual claims to secure their funds.
All user account balances, cryptographic wallet addresses, active smart contracts, and market positions will, on the other hand, be left completely unchanged.
This seamless administrative adjustment is purely a cosmetic naming update designed to enhance brand recognition across the industry.
Hence, any holder of the current asset can keep their assets in any decentralized wallet or centralized exchange without worry.
Meanwhile, the full community governance transition is expected to take approximately three weeks to complete.
This comes after Telegram founder Pavel Durov linked 41 crypto kidnappings in France to data leaks.
Ultimately, this unified voter turnout demonstrates overwhelming community confidence in the brand’s upcoming historical evolution.
