Citi, JPMorgan, Goldman and Morgan Stanley expand Bitcoin custody, ETFs and trading services across global banking operations.
Bitcoin is moving deeper into traditional finance as major Wall Street institutions expand beyond pilot programs.
Several global banks are launching custody, trading, and exchange-traded fund products tied to digital assets.
The shift marks a broader move toward full-scale commercial integration of Bitcoin services.
Citi and Morgan Stanley Expand Bitcoin Offerings
Citigroup is preparing to launch institutional Bitcoin custody and wallet infrastructure in 2026.
The offering is designed to serve large clients seeking secure digital asset storage. The bank has been developing its crypto framework over the past few years.
Morgan Stanley has filed for spot Bitcoin and Solana exchange-traded funds. The firm is also planning spot crypto trading services alongside a digital wallet rollout.
These steps would expand its exposure beyond futures-based products.
The filings show continued interest in regulated crypto investment vehicles. ETF products allow investors to gain price exposure without direct asset custody.
Asset managers have increasingly turned to spot products after regulatory approvals in the United States.
Goldman Sachs and JPMorgan Increase Exposure
Goldman Sachs disclosed about $1.1 billion in Bitcoin ETF exposure in recent filings.
The bank’s chief executive has also confirmed personal ownership of Bitcoin. The disclosure reflects growing institutional participation in regulated crypto products.
🇺🇸 WALL STREET GIANTS SHIFT FROM BITCOIN EXPERIMENTS TO FULL-SCALE CUSTODY, TRADING & ETF PRODUCTS
Bitcoin’s integration into global finance is accelerating, with major institutions moving from pilots to full commercial offerings.
– Citigroup launching institutional Bitcoin… https://t.co/QhuAAM4DAP pic.twitter.com/dRv7sVmUw7
— CryptosRus (@CryptosR_Us) February 27, 2026
JPMorgan Chase now allows clients to use Bitcoin and Ethereum as loan collateral.
The bank is also exploring expanded crypto trading services. These developments follow earlier blockchain initiatives within its digital asset division.
The move toward collateral acceptance signals broader operational use of digital assets.
Banks are adjusting risk and compliance frameworks to manage crypto-linked exposure. Such steps reflect evolving internal policies on digital assets.
Related Reading: U.S. Treasuries Go Crypto: $10B Milestone Stuns Wall Street
Global Banks Build Crypto Infrastructure
Standard Chartered is building a crypto prime brokerage platform and custody services in Hong Kong.
The initiative aims to support institutional clients seeking trading and asset protection services. The bank has been active in digital asset ventures across Asia.
UBS and Charles Schwab Corporation are preparing Bitcoin trading rollouts targeted for 2026.
These platforms are expected to provide clients with direct access to crypto markets. Both firms have previously offered indirect exposure through funds.
Across the sector, institutions are shifting from limited trials to structured product lines.
Banks are integrating custody, trading, and ETF services into core banking operations.
Financial institutions now treat Bitcoin as part of mainstream financial infrastructure rather than a test asset.
