HomePress ReleaseEnter Fluidity Money - the Incentive Blockchain Layer

Enter Fluidity Money – the Incentive Blockchain Layer


Money is fluid by nature. It’s designed to be used and moved, not sitting stagnant, losing value with inflation. Fluidity Money – a protocol that rewards people for using their crypto – isn’t just gamifying DeFi. It’s transforming our relationship with money.

Fluidity Money is now on mainnet, after a successful testnet launch in February 2022, with approximately 50,000 users and millions of transactions.

“Fluidity’s vision is to transform how people think about spending, saving and creating wealth. The future is where people can earn money by practicing their own spending habits. We’re excited to introduce a new financial derivative to change the way people think about utility”, Shahmeer Chaudhry, Co-Founder and CEO of Fluidity.

Fluidity takes tokens and wraps them at a 1-to-1 ratio, while storing the original asset in a lending protocol. The accruing interest is stored in a reward pool with any on-chain transaction being eligible for a portion of the pool.

The opportunity to earn money with every other spend, without fees or friction, is a paradigm shift.

With no cost of entry, there are no losers with Fluidity. Approximately 50-70% of transactions using fluid assets will be yield-bearing. The rewards are split 80/20 between senders and receivers. Users have the chance to win life-changing money just by practicing their normal spending habits.

Millions of people trade crypto every day. Instead of lending, staking or locking up assets, people can use their crypto and be compensated for it.

“We see Fluidity becoming part of our everyday life, where people earn rewards while paying for lunch, drinks with friends, petrol, clothes or rent”, Chaudhry added.

Fluidity Money is accessible to everyone, with a low barrier to entry. There is a perception with Web3, investing and interest-bearing assets, that one needs sufficient capital to participate. Fluidity, however, is open to all, with no inherent cost.

“DeFi became so complicated. In my experience in game design, users want simplicity. Game theory is huge in the crypto space, but we haven’t seen much innovation in payments or crypto in years. We wanted to make DeFi simple, user-friendly, and easy to understand”, Chaudhry shared.

Financial inclusivity is important for Fluidity. People without money can’t afford to have their funds sitting idle. With Fluidity, individuals can earn rewards on purchases they’d already be making. This is the promise of Web3 – a more equitable, inclusive world that gives power back to the people. A reorganising of our money mindsets, the financial system, and society as we know it.

Fluidity Money successfully raised $1.3 million in a seed round. Some of the investors include Multicoin Capital, Solana Ventures, Circle, and MakerDAO.

“For the past 18 months, we’ve been working closely with developers and stakeholders, to launch Fluidity on mainnet. It’s now officially here”, Chaudhry shared.

Like many other Web3 initiatives, Fluidity Money aims to challenge the status quo. Instead of sitting idle to accruing interest, Fluidity empowers crypto users to engage in their unique blockchain incentive layer, rewarding money on the move.

Visit the newly revamped website to start engaging with Fluidity Money and increase your potential to be rewarded without any risks and fees.

For media enquiries:

Shahmeer Chaudhry

CEO and Co-Founder

[email protected]





Follow us


Most Popular