EXMO is trying to position itself as a leading cryptocurrency exchange platform that is ahead of the curve, 5 years following its launch in 2013. As part of that effort, the thriving crypto-exchange platform has announced the launch of its very own EXMO Coin crowdsale – starting April 26th and set to end on May 26th, 2018. The token sale is set to boost support for its goal to add a Margin Loan service on the exchange platform. This move will fall in line with a set of programs that will allow traders to earn more on currency fluctuations by borrowing extra funds to trade with, on top of their existing balance.

In order to cover traders’ demand for margin loans, as well as to enable the overall platform development, EXMO will attract additional investment capital by issuing its very own tokens called EXMO Coin (EXO), which must be kept in the EXMO exchange system. Investors or EXO token holders will receive 50% of the revenue derived from margin loans distributed among them in the form of dividends on a monthly basis based on the quantity of token owned. The said revenue is to be received from the turnover of funds invested during the crowdsale.

EXMO’s Margin lending services come just as the platform gains over 1,200,000 registered users from around the world with 90,000 daily visitors. On average, EXMO registers around 2,000 new users on a day to day basis to rank the exchange at 7th place by trades executed per minute on the platform. It adds up to around 160,000 BTC in average monthly trading volumes which is impressive for a five-year-old exchange. The exchange, correspondingly, has showcased fast growth over the years of its existence and an increase in annual performance with 2017 recording a surge of 225% in its client base, closing the year among the TOP-10 World’s best exchanges according to bitcoinity.org rating.

“We are not talking about a company that is just on paper but they actually have a lot of traffic, a lot of actual business running itself,” explains Desmond Marshall, a pioneer in the cryptocurrency field and the founder and Managing Director of Rouge Ventures, who is also an advisor to EXMO, “so as a business itself it’s already attractive, and especially when they are running an ICO it’s even better because one of the biggest issues of running an ICO is token sustainability, how to keep a token alive after you have issued the token itself. So, if you are running one of the exchanges in the world, therefore you’ll be listing your own token to increase the traffic of these tokens, the trading of these tokens.” He points out while reflecting on investing in EXMO Coin tokens and the potential of the ICO in general.

Desmond Marshall commands a great standing in the cryptocurrency community. Apart from being the founder and MD of Rouge Ventures, he is also one of the first individual Asian members of Enterprise Ethereum Alliance. He also holds the status of a celebrity spokesperson for many financial television programs alongside his public speaking engagements related to latest business and investment trends etc.

Being an active member in the blockchain sphere, Marshall has found EXMOs initiative to have its own tokens, a need of the hour and the ICO can help the popular cryptocurrency platform address some of the universal challenges concerning liquidity for margin trading faced by many similar exchanges.

According to Marshall, margin trading remains an important tool for many, and the increasing customer base of professional traders involved in margin trading is the standing proof of the demand. Unlike casual traders, professionals tend to trade huge volumes across a range of tokens, thereby enhancing the overall liquidity and trade volumes of the tokens. The introduction of EXMO tokens will further enhance the ability of traders to leverage on currency fluctuations by availing margin loans. Also, investors in EXMO tokens can also earn by just holding on to them.

The team behind EXMO is comprised of stellar professionals from around the world, with developers from Spain, Russia, India, and Thailand, as well as the best financial minds from the UK, USA, Lithuania, and Singapore. Their main task is the sustainable development of EXMO by creating and continuously developing the platform into one of the most user-friendly cryptocurrency exchanges in the world today.

The platform is preparing to launch the public version of its margin lending feature in March 2018.

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