Interactive Strength plans to purchase $5M in Bitcoin as a treasury reserve, signaling growing corporate adoption of digital assets.
Interactive Strength, known for its fitness equipment under the CLMBR and FORME brands, has made a significant move in its financial strategy. The company’s Board of Directors has approved purchasing up to $5 million in Bitcoin. This purchase will be limited to 25% of the company’s average daily cash holdings from the past three months. This decision aligns with Interactive Strength’s belief in Bitcoin’s growing role as a store of value.
Trent Ward, CEO and Co-Founder, was asked to give his opinion on the future of Bitcoin. He thinks that Bitcoin is becoming increasingly well-known as a large asset class. Ward also focused on a lack of inflation, which makes Bitcoin an excellent treasury asset. He said factors such as the approval of Bitcoin ETFs and increasing institutional investment are signs of acceptance.
Apart from buying Bitcoin, Interactive Strength aims at accepting Bitcoin as method of payment. It will provide customers with an opportunity for paying with digital currencies within the near future. The company also intends to hold these payments in Bitcoin, up to the same limits as the treasury reserves. This is to show the company’s faith in Bitcoin’s future price and the use of the cryptocurrency as an inflation hedge.
“We see Bitcoin as a unique opportunity to enhance our treasury and offer more convenience to our global customers,” said Ward. He said this decision aligns with the company’s long-term strategy of pursuing innovation across the organization.
Interactive Strength and Companies Turn to Bitcoin for Treasury
Interactive Strength is not the only one to experience this shift. Another such firm is Acurx Pharmaceuticals has chosen to diversify its portfolio with Bitcoin investment. Their Board recently signed off on investing up to $1 million in Bitcoin for treasury purposes. In the same way, a battery materials company called Solidion Technology has adjusted its treasury policy to encompass Bitcoin. Like Interactive Strength, both firms believe that Bitcoin acts as an inflation hedge.
The use of Bitcoin by companies is gradually rising. For instance, an education company, Genius Group Limited has adopted the use of AI in its operations and currently uses Bitcoin as its primary treasury reserve currency. This is in line with a rising trend of organizations employing digital assets in their financial planning.
More companies accepting Bitcoin means a change in how businesses perceive Bitcoin and other digital currencies. The acceptance of Bitcoin is increasing among institutional investors like Interactive Strength. It is an increasingly important element in corporate treasuries. This implies that Bitcoin is gradually becoming a normality in business funding. As a result, companies are adjusting their strategies. They are preparing for a future where digital currencies play a central role. This shift reflects the increasing importance of Bitcoin in global business operations.
