McLaren partners with Hedera to launch digital collectibles and Web3 experiences for fans during F1 and IndyCar events.
McLaren Racing has locked in a multi-year partnership with Hedera Foundation. The deal names Hedera as an Official Partner of both the McLaren Formula 1 Team and Arrow McLaren IndyCar Team.
The collaboration will tap into Hedera’s blockchain network to power new fan engagement initiatives. These include officially licensed digital activations and Web3 experiences designed to connect supporters with the racing teams.
According to McLaren’s official announcement, the partnership merges real-world racing with Web3 infrastructure. Fans can expect a fresh wave of digital experiences that bring them closer to the action.
Digital Collectibles Take Center Stage
McLaren Racing plans to launch its first Hedera-powered initiative through a digital collectibles program.
The team will release free-to-claim collectibles during F1 Grand Prix weekends throughout the season. These digital items will leverage Hedera’s network for security and credibility.
The blockchain platform offers fast transaction speeds and compliance features that traditional systems struggle to match.
🚨 NEW: McLaren has announced a multi-year partnership the Hedera Foundation, naming Hedera an Official Partner of the McLaren Formula 1 Team.
The collaboration will use $HBAR's network to power Web3 fan engagement, officially licensed digital activations, and branding. pic.twitter.com/H0FK4MVdhH
— ALLINCRYPTO (@RealAllinCrypto) January 22, 2026
Arrow McLaren IndyCar fans will also get their own digital collectibles for the 2026 season. The program returns after previous success, bringing motorsport-themed items with unique experiences attached.
Prizes and incentives will form part of the collectibles ecosystem. McLaren aims to bridge the physical and digital worlds through these offerings.
Hedera Branding Hits the Track
The partnership brings visible changes to McLaren’s racing operations. Hedera branding will appear on the McLaren Formula 1 Team car and driver race suits.
The No. 6 and No. 7 Arrow McLaren Chevrolets will also carry Hedera logos. Team kit will feature the blockchain company’s branding across both racing series.
On track 🤝 on-chain. Proud to announce a multi-year partnership with McLaren Racing — Hedera is now an Official Partner of the @McLarenF1 Team and @ArrowMcLaren IndyCar Team.
What’s coming: free-to-claim digital collectibles + new fan experiences built on Hedera’s trusted… pic.twitter.com/yHldm8sElS
— Hedera (@hedera) January 22, 2026
Nick Martin, Co-Chief Commercial Officer at McLaren Racing, emphasized innovation’s importance. “Partnering with Hedera allows us to deliver cutting-edge Web3 experiences for our fans,” Martin stated in the announcement.
Charles Adkins, CEO of HBAR Inc, highlighted the significance for Hedera’s ecosystem. Working with a globally recognized sports brand represents a major step forward, Adkins noted.
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Building the Future Together
The partnership extends beyond simple branding arrangements. McLaren and Hedera plan to continuously develop new programs based on fan feedback and engagement data.
Fans can access information through McLaren Racing’s Discord server. The platform welcomes both Web3-experienced users and newcomers to the digital space.
Hedera shared the news on social media with the tagline “On track, on-chain.” The foundation expressed excitement about creating fan experiences on its trusted public network.
This collaboration positions both organizations at the intersection of motorsport and blockchain technology. The multi-year commitment suggests long-term ambitions for Web3 integration in racing.
McLaren’s move follows a broader trend of sports teams exploring blockchain partnerships. However, the focus on free collectibles and fan engagement sets this deal apart from purely commercial arrangements.
