Investment app Plynk is announcing the launch of what it’s calling Plynk Crypto, a new division that will permit novice traders to gain exposure to some of the world’s largest and most popular digital assets.

Plynk Is Stepping into the Crypto Space

At the time of writing, the application is allowing customers to hold bitcoin, Ethereum, bitcoin cash, and Litecoin through the Paxos Trust Company, which Plynk is partnering with. Plynk is designed for new investors or those with little to no experience. The company is also offering assorted educational initiatives to help investors and new customers become acquainted with digital assets and better understand the risks and volatility that come with the space.

Alicia Sundberg – head of Plynk – explained in a recent interview:

Crypto is consistently a point of interest among our customers, despite this period of heightened volatility. The reality is many beginner investors have already invested in digital assets, and we believe many more will do so in the future. This is an opportunity not only to help our customers gain access to digital assets through a third-party referral arrangement with Paxos, but also to provide them with easy-to-understand crypto education, which is what we believe sets Plynk and Plynk Crypto apart from other investing and crypto trading apps, respectively.

Right now, the company is offering a wide variety of articles about bitcoin cash, bitcoin, Litecoin and Ethereum. These articles discuss the many features and benefits of the assets, but they also talk about what customers need to be watchful of. There are many dark and lurid corners in the digital currency world, largely because the space remains heavily unregulated. This has made it something of a “safe haven” for criminals looking to make off with digital assets or funds that aren’t theirs.

Other articles are available discussing crypto’s basics to kind of get investors off on the right foot. Plynk has stated it’s looking to unveil new educational materials in the future. Head of Paxos Walter Hessert threw his two cents into the mix, mentioning:

Blockchain technology and digital assets will revolutionize finance as they offer the opportunity for all to join an open, global economy. By working with a regulated trust company, Plynk is helping ensure the security of its customers’ digital assets, while Paxos manages the underlying complexity. We’re excited to join Plynk in helping new investors learn about and access crypto markets.

Before, It Was Just Stocks

Plynk, up to this point, has been largely stock oriented and has allowed new traders to gain access to the Nasdaq and the S&P 500.

This will be the first time the company is stepping into the world of digital currency, suggesting that despite sinking prices, the arena is becoming more mainstream and legitimate than ever before.

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