WLFI announces a debit card and retail app launch, integrating USD1 stablecoin with Apple Pay, following a partnership with Bithumb.
Trump’s World Liberty Financial (WLFI) has confirmed the upcoming launch of a debit card and a retail payments app. This announcement comes after a strategic partnership with South Korea’s Bithumb exchange. The developments are part of WLFI’s efforts to expand its services and grow its presence in the crypto market.
Debit Card Integration with Apple Pay
WLFI co-founder Zak Folkman confirmed that the firm will soon launch a debit card integrated with Apple Pay. This will allow users to link WLFI’s USD1 stablecoin to their daily transactions. The debit card aims to make cryptocurrency more accessible for everyday purchases.
The integration with Apple Pay is expected to simplify the use of crypto in daily life, offering a seamless payment experience.
WLFI Operating Officer @zakfolkman delivering the keynote presentation at Eastpoint Seoul 🇰🇷 on the future of finance. 🦅☝️ pic.twitter.com/v0E9j5I0rn
— WLFI (@worldlibertyfi) September 22, 2025
In addition to the debit card, Folkman also revealed the firm’s plans for a retail payments app. The app, described as “Venmo meets Robinhood,” will combine peer-to-peer payments with light trading tools. This initiative seeks to cater to a wide range of users, from casual spenders to crypto enthusiasts.
The goal is to make the use of digital currencies more mainstream by offering tools that appeal to both beginners and experienced users.
WLFI’s Focus on Cross-Chain Products
Despite expanding its offerings, WLFI has no plans to build its own blockchain. Folkman made it clear that the company aims to remain agnostic to blockchain technology. Instead, WLFI will focus on creating products that can operate across various platforms and chains.
“We will never put out a World Liberty Financial chain… Our job is not to roll out chains or exchanges,” Folkman explained.
This strategy aligns with the company’s broader vision of building versatile products that can work on multiple blockchain networks. By avoiding the creation of its own blockchain, WLFI aims to focus on offering solutions that integrate with existing technologies and platforms, providing greater flexibility to users.
Strategic Partnership with Bithumb
In addition to the product launches, WLFI has secured a strategic partnership with Bithumb, South Korea’s second-largest cryptocurrency exchange.
The two companies signed a memorandum of understanding (MOU) to collaborate on developing joint crypto services. This partnership is expected to enhance the international competitiveness of both firms, particularly in the rapidly growing crypto market in South Korea.
Bithumb CEO Lee Jae-won described the deal as an important step for the exchange’s global expansion. WLFI has already listed its USD1 stablecoin on Bithumb and Upbit, further increasing its market presence. The partnership is likely to drive further growth, especially as South Korea remains one of the largest cryptocurrency markets globally.
WLFI’s collaboration with Bithumb follows its earlier partnership with Chainlink, aimed at making the USD1 stablecoin accessible across multiple blockchains. The company’s approach is focused on long-term growth and partnerships that support its broader vision. As Folkman stated, “This isn’t a sprint, it’s a marathon.”
