Yahoo! Finance has launched a new feature on its website where people now buy and sell cryptocurrencies. Currently, the feature supports trading in Bitcoin (BTC), Ethereum (ETH), and Litecoin (LTC).


Cryptocurrencies have taken another step toward mainstream adoption. On Wednesday, Popular financial news portal Yahoo! Finance quietly rolled out a new feature that has the entire crypto community buzzing. In addition to the other features the portal offers, users can now buy and sell select cryptocurrencies.

Yahoo! Finance is one of the most popular financial websites in the world. According to Statista, the financial portal received approximately 70 million visits in May 2018 – more than MSN Money Central (65 million), CNN Money (50 million), and Google Finance (40 million).

In November 2017, through its partnership with CryptoCompare, Yahoo! Finance began displaying cryptocurrency market data. Now, it has taken the next step, enabling users to buy and sell cryptocurrencies on its platform. Currently, this functionality supports Bitcoin (BTC), Ethereum (ETH), and Litecoin (LTC).

Reaction to the news within the crypto community has been overwhelmingly positive. Litecoin founder Charlie Lee tweeted:

Anthony Pompliano, founder of Morgan Creek Digital, was similarly enthusiastic:

Cryptocurrency trading through Yahoo! Finance is currently only available in the United States and is made possible through its partnership with TradeIt, Inc. To use the new service, users must have either a Coinbase or Robinhood account and have it linked to their Yahoo! Finance account.

The company has yet to release a statement about the new crypto trading feature and speculation is running rampant as far as which cryptocurrency will be made available for trading next. Bitcoin Cash (BCH), Ethereum Classic (ETC), and Ripple’s XRP are three possible contenders being tossed about by the community.

Editor’s note: At press time, the Buy and Sell buttons seem to have disappeared from the platform. Since the service is only available in the United States, it is likely that it is only available when the US market is open. Live Bitcoin News has reached out to Yahoo! Finance for confirmation of this and will provide additional details as we receive them.

What do you think about being able to buy and sell cryptocurrencies through Yahoo! Finance? How will it affect cryptocurrency adoption and the wider crypto market? Let us know in the comments below.


Images courtesy of ShutterStock, Twitter

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