Crypto marketing is more difficult than it seems, and projects can end up losing lots of money either by blowing their marketing budget or choosing the wrong promotional strategy. Here are the avoidance mistakes to learn and work upon to promote and grow your project.
Working with the wrong people
One of the biggest mistakes many blockchain startups make is entrusting their crypto marketing to the wrong people. It always makes sense to check any marketer’s credentials and knowledge of the industry before investing your time and money with them. For example, TokenMinds works exclusively with clients in the blockchain sector. This allows them to provide a truly tailored solution that best meets the needs of crypto projects.
Not knowing what you want
If you don’t have any clearly-defined goals, you’re just throwing away your money. Before launching any crypto marketing campaign, make sure you have a set of marketing goals your project wishes to achieve. For example, you might want to increase your community or drive more targeted visitors to your IEO public sale page.
Not spending any money
While you may not want to spend money on crypto marketing if you can help it, business expenses are inevitable in the blockchain industry. That means you’ll have to spend some money on crypto or blockchain marketing. However, you may end up spending very little if you put more effort into building a strong community around your project from the beginning.
Spending too much money
Having a marketing budget for your crypto project is good. But failing to keep an eye on your crypto marketing spend will inevitably affect your project’s bottom line. Always strive to stick to your budget.
Not measuring campaign results
It is a big mistake not to measure the results of your crypto marketing campaign. How do you know where your Telegram visitors come from? If you don’t measure the results of your crypto marketing efforts, you’ll have no idea whether anything is working well or not.