Crypto-to-crypto trading is now live on Coinbase. The largest and most popular crypto exchange in the United States made the announcement on Twitter, writing:

“Starting today, you can convert one crypto to another on Coinbase. Conversions are available between bitcoin (BTC) and Ethereum (ETH), Ethereum Classic (ETC), Litecoin (LTC), 0x (ZRX), or bitcoin cash (BCH). It’s day 8 of 12 Days of Coinbase.”

How Are Crypto Enthusiasts Reacting?

“12 Days of Coinbase” is a special program coinciding with this year’s holiday season. Through Friday December 21, 2018, the company will make daily announcements at noon, pacific standard time regarding new features, support for new cryptocurrencies and more. The company’s website advises enthusiasts to “check back daily” for the latest updates.

Coinbase followed up the announcement on Twitter by writing:

“Conversions complete instantly and at a lower cost than if done via two separate transactions. We’ll be gradually rolling out the ability to convert cryptocurrencies to customers in all 34 countries in which Coinbase offers native payment access.”

Strangely, not everyone is excited by the news. One user – going by the name Alex Cobb – implies that the company’s new crypto-to-crypto trading feature is no big deal, and responds by saying:

“Yes, Coinbase. That’s what every exchange is doing.”

Another user – under the name xrp_user – replies with the snarky message:

“They act like they’re giving customers some groundbreaking features.”

In addition, many appear split when regarding whether the company should list Ripple’s XRP cryptocurrency, with some saying “yes” and others standing firm against the idea.

No doubt, 2018 has been a big year for Coinbase. The company recently made headlines when as part of its 12 Days of Coinbase promotion, it stated it would be donating $1 worth of crypto each day to needy Venezuelan families who were in want of basic needs ranging from food to soap.

Big Steps for Coinbase

Furthermore, the exchange has also added several new assets to its professional trading platform Coinbase Pro ranging from Basic Attention Token (BAT) to Zcash (ZEC). Coinbase has alleged that it wants to list as many coins as possible in the coming years, eventually beating out its competition and becoming the go-to arena for long-term traders.

Coinbase has said that it is inspired by its customers’ growing wishes for more coins and wants to satisfy their needs better than any other exchange. The company recently listed a new OTC trading desk during the first week of December.

Will Coinbase continue to shell out new features for customers? Post your comments below.

Image courtesy of Shuttershock

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