BTC $84,414 +0.11%ETH $2,689 +0.62%XRP $1.53 +3.13%SOL $117 +2.39%DOGE $0.09604 +4.31%USDT — —USDC — —BTC $84,414 +0.11%ETH $2,689 +0.62%XRP $1.53 +3.13%SOL $117 +2.39%DOGE $0.09604 +4.31%USDT — —USDC — —

Oleg Fomenko Profile

Oleg Fomenko is the co-founder of Sweatcoin and the Chief Executive Officer of Sweat Economy, a groundbreaking cryptocurrency venture that monetizes physical activity. Under his leadership, Sweat Economy’s mission is to enhance global physical activity and onboard the next billion people into the web3 ecosystem. The platform’s native token, $SWEAT, boasts more than 140 million users and over 10 million token holders, making it the 9th most widely held and the 13th most actively used token in the web3 landscape. Sweat Wallet, the digital wallet associated with Sweat Economy, currently holds the 4th position on DappRadar across all blockchain networks and applications, solidifying Sweat Economy’s status as one of the largest onramps in web3 history.

A Serial Entrepreneur with a Varied Background

Before stepping into the world of blockchain and cryptocurrency, Fomenko was the founder of bloom.fm, an award-winning mobile music streaming service headquartered in London, boasting 1.2 million users. His multifaceted career has been enriched through experiences with major corporations such as Coca-Cola, PepsiCo, and Mars, as well as roles in international consulting at Boston Consulting Group (BCG) and in telecommunications at British Telecom.

Personal Life and Interests

Recently, Fomenko made a lifestyle change by relocating from the United Kingdom to Portugal. He resides there with his wife, two teenage children, and an Australian Shepherd named Bear. While not a surfer by trade, Fomenko enjoys spending a day at the beach, pretending to ride the waves.

With his diverse career experience and innovative approach to integrating physical activity with blockchain technology, Oleg Fomenko stands as a transformative figure in both the fitness and web3 communities.

Current Work

Co-FounderSweat Economy
Co-FounderSweatcoin

Previous Work

CEO and FounderDigital Distribution Networks (bloom.fm)
Jan 2008 – May 201
Head of PropositionsBT
Apr 2006 – Dec 2007
Strategy DevelopmentVisa
2005 – 2005
ConsultantThe Boston Consulting Group
Jun 2000 – Aug 2004
Group Brand ManagerThe Coca-Cola Company
1996 – 2000
Brand ManagerMars / MasterFoods
Jun 1994 – Jan 1996
Assistant Brand ManagerPepsiCo
1993 – Jun 1994
✎ Last updated Aug. 4, 2026