Ifeelgoods, the rewards program management company has recently entered into partnership with the web based bitcoin wallet service provider Snapcard. The partnership will allow Ifeelgoods to support bitcoin based reward programs for its clients.

Ifeelgoods is a comprehensive rewards platform that allows companies and brands to engage with their audience to build brand recognition and loyalty. It allows companies to create, manage and monitor their marketing campaigns. It allows businesses to send various digital rewards to their audience. The company has more than 40 rewards partners including Facebook, Salesforce, SurveyMonkey, MailChimp etc. The partnership with Snapcard will now allow ifeelgoods to include bitcoin as one of the reward options.

The San Francisco based company has already served major retail brands like GAP, L’Oréal, Walmart and more by helping them manage customer rewards program. The company has so far processed over 30 million rewards in over 30 countries where its service is currently available.

Inclusion of bitcoin as one of the rewards will allow ifeelgoods to expand beyond these countries as bitcoin can be sent anywhere in the world. Recipients can easily exchange the bitcoin to fiat cash at their local bitcoin exchanges. Snapcard’s MassPay API enables businesses to send bitcoin rewards to its customers without knowing their bitcoin wallet addresses. They can send any amount to anyone as long as they have their email address or phone number in their records.

Bitcoin is a great alternative for reward points. Many retail chains currently have loyalty programs where customers receive reward points proportional to the bill amount for every purchase they make. These reward points comes with its own limitations, it can be redeemed either in any outlet belonging to the same chain or other partner stores that run similar rewards programs (in case of third party service provider). By offering bitcoin as rewards, customers can choose to use it anywhere they wish. It will also introduce many people to bitcoin, in turn helping the bitcoin community to grow.

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