Online investment platform eToro has announced that it will be launching a cryptocurrency offering in the U.S., enabling users in the country to invest in 10 digital currencies.

Yoni Assia, CEO and co-founder of eToro, made the announcement during the Consensus conference in New York yesterday. The 10 cryptocurrencies available to them include Bitcoin, Ethereum, Litecoin, XRP, Dash, Bitcoin Cash, Stellar, Ethereum Classic, NEO, and EOS. The investment platform is expected to add several more throughout 2018.

By expanding the platform into the U.S. market, the first-of-its-kind in the U.S., eToro’s cryptocurrency trading platform will give them access to a community feed and tools, letting them engage in conversations about cryptocurrencies, and follow the investment strategies of other U.S. users.

Assia said:

Consumers all over the world should have access to the tools they need to participate in cryptocurrency markets, regardless of their expertise. We’re excited to make our platform available to U.S. users, who have shown a strong enthusiasm for participating in these growing markets. Within the platform, our U.S. users will find rich knowledge and insights into how to effectively trade and invest in cryptocurrencies.

Starting yesterday, U.S. users were able to visit the eToro website to join the waiting list for the platform. Before the platform goes live they will be able to experience the interface and perform mock cryptocurrency investments via a virtual portfolio.

Guy Hirsch, USA Managing Director at eToro, said:

We are quickly moving toward a tokenized world, and digital investment platforms need to provide access to the assets investors want, allow the sharing of knowledge, and make transactions easy. eToro is committed to helping our users become better educated about both the risks and rewards that cryptocurrencies present, thereby enabling them trade and invest responsibly and successfully.

U.S. investors will have three ways that they can access the cryptocurrency markets: by manually investing in a coin; by automatically copying the trades of other traders on the platform to benefit from their knowledge and investment expertise; or by investing in a Crypto CopyFund which provides a diversified portfolio of major crypto assets.

Since launching in 2007, eToro has registered over 10 million users from 140 countries, including the U.K., Australia, Germany, Switzerland, and France.

Featured image from Shutterstock.
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