Anthony Watson, the former CIO at Nike Inc. who joined Bitreserve – a bitcoin based currency reserve and transaction platform as the Chief Operating Officer is now replacing Halsey Minor to be the new CEO. In an investor note released on Monday, Bitreserve has declared that Anthony Watson will be taking over the role of CEO immediately and report directly to the company’s board of directors.

Halsey Minor, the founder of Bitreserve will now assume the position of board chairman and chief visionary. Before starting Bitreserve, Halsey Minor founded CNET, Salesforce and Minor Ventures. CNET went on to become a NASDAQ 100 company, to be acquired later by CBS Corporation while Salesforce had a hugely successful IPO after it became one of the leading companies in cloud computing.

Bitreserve is one of the most successful digital currency based company. It allows users to buy, sell, and transfer bitcoin on the platform while shielding themselves from the volatility associated with it. Users can convert bitcoin and store it as cloud money in the fiat currency of choice or as commodities (precious metals). The platform currently supports 8 different currencies which includes USD, EUR, GBP, CNY, JPY, CHF, INR and MXN. The commodities include gold, silver, platinum and palladium. The platform is completely transparent with proof of solvency available for verification, all published in real-time. Bitreserve back all the cloud money stored on the platform with a reserve of real money.

Watson in a recent interview with Fortune spoke about his reasons to join Bitreserve and how it will help him realize his desire to help the unbanked and underbanked population of the world. According to reports, the company is going to make some changes to its service and offerings which will be announced next month.

Watson is also responsible for hiring William Dennings as the Chief Information Security Officer from his previous company.

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