Yi He favors Bitcoin over gold and targets 10x growth, stressing trust, strong assets, and disciplined investment strategies
Binance is setting a clear direction for the long term, with leadership doubling down on BTC and global growth. Speaking during a BNB Chain event in Hong Kong, Co-CEO Yi He shared views on market structure, investor behavior, and the company’s future plans. Her comments reflect a strong belief in Bitcoin’s role within global finance.
Bitcoin Preferred Over Gold in Long-Term Outlook
Yi He expressed confidence in Bitcoin’s value over longer cycles, placing it ahead of traditional assets like gold. Her view aligns with a growing trend among crypto leaders who see Bitcoin as a store of value in modern markets. Rather than focusing on short-term price swings, she highlighted its broader role in global finance.
The Binance co-CEO also commented on the evolution of technology. According to Yi, artificial intelligence and blockchain are not competing systems. Both sectors are expected to grow side by side, each serving different purposes across industries.
When it comes to investing, Yi He advised focusing on strong, established assets. She also noted that higher-risk investments should make up only a small portion of a portfolio. Furthermore, Yi stressed the importance of independent thinking, especially during periods of market hype.
Binance Eyes Major Growth as Yi He Stresses Trust and Execution
Beyond market views, Binance is targeting major growth. The company is targeting a 10x expansion, though specific timelines were not outlined. This goal appears linked to user growth, product development, and ecosystem expansion.
Meanwhile, trust remains a central theme in that vision. Yi He stressed that long-term progress depends on maintaining user confidence while building products that serve real demand. Projects within the ecosystem are expected to meet clear standards, including active user bases and sustainable revenue.
She also shared how Binance evaluates crypto projects. According to her, successful projects create real value and return it to their communities. Long-term viability matters more than short-term hype.
Finally, Yi He spoke about personal growth. She highlighted four key traits, including courage, awareness, execution, and ambition. These qualities are important for both business and personal success.
